How Automated Emails Can Help Your Business
Do you ever wonder how someone or a business responds quickly to your email when you sign up for something? Were you likely to open and read the email because of the quick response? When new leads are sent a request for information, they are more inclined to take action within a few days. As a competitive market, there is a limited window of opportunity. Automating your emails can improve conversion rates and save your business time and money.
So What Is An Automated Email? You Ask
Whenever a client clicks a predetermined action, they automatically get an email in their inbox related to a specific action. Automated emails are a series of mail which are linked to a specific action whenever a person performs that action, got an email in the mailbox.
Let’s take an example, if you have a website in it’s homepage you set an opportunity form or get a quote form, when a person fills this form to schedule an appointment he’ll receive a personalized email to confirm their appointment. The next step is another reminder email is set up which is automatically sent to the person to remind him about the appointment. Newsletter sign-ups are another example of email marketing. When someone sign up there are a series of email which are sent to them on set time i.e.
“Thanks for signing up” (sent immediately)
“A little about me” (sent 2 days later)
How Do Automated Emails Help Your Business?
Take a moment to consider the emails that you send to others. Whenever you book a new client, are you spending time sending them their confirmation or paperwork?
What is the average amount of time you spend answering common questions with each person?
Wouldn’t it be great if you could make a template of what you send out a lot of times and have it set on a trigger so that it sends out automatically?
Using an automated process will ensure that each client or potential client receives a response from you as quickly as possible, which will allow you more time to focus on other important parts of your business while cutting back on questions you get asked.
Automating these processes also saves you from having to hire an additional employee!
What’s The Cost Email Automation?
Our services for setting up automated systems have come a long way in the past year. Based on the size and needs of your business, you will decide which system is best for you. Some systems start as low as $11/month and can go up as much as $100/month.
Flodesk is one of the best systems. They charge a flat rate and allow unlimited email contacts and workflows (also known as automations). Some platforms charge more as your email list grows, while others nickel and dime you as you manage your email list. additional automation features.
It’s called Flodesk and they charge a flat fee and allow unlimited emails to be sent as well as automate your workflows. Some platforms charge you more as your email list grows or nickel and dime you on everything!
Email Marketing Tips Resources Uncategorized
Following are email marketing tools which are mostly used by different digital marketing businesses and agencies to grow in this digital era.
Streamlining marketing efforts for small businesses is something we are passionate about. Small businesses can benefit from many free or low-cost marketing resources. Here are a few of mostly used email marketing resources or tools.
If you want to create professional-looking advertisements and social media posts, Canva is a great tool for you. stock photography – all for free! The platform is user-friendly so even a mediocre graphic designer can learn how to use the tools. There are many pre-made templates to choose from. Need a logo or infographic? You can do it all in Canva! The premium subscription is only $12.99/month and is worth the value of the tools you can access.
Flodesk has become one of favorite email marketing platforms for agencies and businesses. But the issue is that they give limited access to email, automation of emails, forms, and then you have to pay an amount to get premium features. If you send a lot of emails or grow your list quickly with Mailchimp or Hubspot, you will be charged more. Your Instagram account can also be integrated into the email so that your recent posts appear at the bottom. FloDesk has a lot of email templates that will help you create emails that look professional.
One of the best email resources is Mailchimp . It has a great feature of the Drag and Drop platform, you can create professional-looking emails in just a few clicks. Mailchimp also helps you to create a landing page, can add a popup to your site, and also can create an automated email series. Your website can also be connected to Mailchimp through e-commerce platforms like Shopify, BigCommerce, and WordPress. You can use many of these features for free, but if your email list grows, you’ll need to upgrade.
Your writing is checked by Grammarly for spelling, grammar, and style, based on your objectives. Grammarly also has a chrome extension which is free and you can use it for your routine work. It will automatically analyze your email, blog post, and any other content. It is good to have a set of aye who are observing and checking your content and if there are any mistakes there they highlight it and make your work fully profassional.
These are just a few of the many resources we recommend for you.
Powerful Tips to Grow Your Email List and Attract Quality Leads
Start-ups and established businesses alike may find it challenging to grow their email lists. It’s common for business owners to put collecting emails on the back burner because they’re busy running their business. Here are some powerful marketing tips you may find useful and would like to add to your toolbox. Having a quality email list of prospects can result in higher conversion rates and sales by improving engagement with them!
Add a pop-up form to your website and offer something in return.
It might be 10% off their first purchase or free shipping. These forms may sound annoying, but think about how many times you have entered your email- and how many times that one time discount provided the motivation to make the purchase.
Offer a freebie like a free download.
You can give your customers a free pdf that shows them how to change a flat tire. If you are a bike shop, the customer can put it in their bike bag. When you own an outdoor shop, you may want to include maps or something else useful to your customers. If you run an open store-front, give them an offer that they need to come to you for.
Create a quiz
Quizzes also offer the opportunity to educate and provide valuable information to prospects. The quiz allows you to segment your prospects and gain valuable insight into their interests, just like when you meet one-on-one.
Frequently Asked Questions
What are automated emails?
Automated emails are triggered by specific actions, like signing up for a newsletter or abandoning a cart. They send personalized messages without manual intervention.
How can they help my business?
- Improve conversion rates by sending timely and relevant messages.
- Save time by automating repetitive tasks.
- Reduce costs by eliminating the need for manual work.
- Nurture leads and build relationships with customers.
What are the costs involved?
Prices vary depending on the system and your needs. Some start at $11/month, while others charge based on your email list size.
What are some popular email marketing tools?
How can I grow my email list?
- Offer pop-up forms with incentives.
- Provide freebies like downloads or quizzes.
- Run contests and giveaways.
Automated emails can be a powerful tool for businesses, improving conversion rates, saving time, and reducing costs. They can automate repetitive tasks like sending confirmations, answering FAQs, and nurturing leads. By implementing automated email systems, businesses can free up resources and focus on other important areas.